| Information Product Category | | Referrals Still Strongest Part of Dealers' Marketing Plan: Poll |
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| | 2008-4-29 http://www.kitchenbathdesign.com | | | | Melville, NY -- KitchenBathDesign.com recently asked dealers and designers what the strongest component of their firm's marketing plan is. The majority (68%) cited referrals, demonstrating that kitchen and bath firms still rely largely on word-of-mouth marketing from satisfied clients to boost business. Another 15% said advertising was the most robust part of their marketing plan, followed by a strong Web presence (8%), showroom events/educational offerings (7%) and community involvement/charitable events (2%). Be sure to participate in the next industry poll about dealers' business practices in the current market conditions, online now. And remember that KitchenBathDesign.com will provide details, trends, news and products from this year's K/BIS in Chicago via the Live Events and Top Headlines sections, the Kitchen & Bath Confidential blog by Barbara Capella Loehr and the annual trio of eNewsletters. |
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